YDKJ Video Premiere: “Don’t Ever Not Do What You Did” from Grasser

by Ed Magdziak • November 15, 2019 • Arts & Entertainment, MusicComments (0)1046

Fresh off their performance at Indie Binge this past Saturday we are thrilled to premiere the new video from Toms River band Grasser. The video is a bright and buoyant ode to a simpler time in the musical landscape. The 90s. If this video doesn’t leave you grinning by the end you’ve got issues. It is all the more impressive as it is the band’s first ever video.

Grasser is drummer Biff Swenson (Earth Telephone, Yawn Mower), his cousin, guitarist Nick Gianatiempo (Les Dangers, Prehistoric Forest) and lead singer Dana Yurcisin (Static Sex). With their latest EP Later, Registration, the title a riff on Kanye West’s Late Registration, the band has created an impressive album that sounds fresh, fun and at times funky. Musically it reminds me of MGMT’s 2017 Little Dark Age which also mixed elements of 80s/90s pop and synth.

The video is a throwback to those carefree days of 90s exuberance. There are Day-Glo yellow, orange and green sports cars, bucket hats, Madchester, synchronized dancing, and lots of pot. Even the edges of the screen have pastel graphics making this a sort of visual Trapper Keeper. It is a heck of a lot of fun. There is even a short blooper reel at the end.

“The video is a love letter to the late ’90s TRL era of MTV. Flashy cars, weed smoke, and choreographed dance moves accompany this genre bending pop bop,” Swenson explains. “It’s a perfect visual companion to compliment the wide ranging influences of our Mint 400 Records debut.”

Grasser will be in Asbury Park for The Saint’s 25th Anniversary Show on Monday November 18th with Chemtrail, GayGuy/StraightGuy, & Yawn Mower.

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